วันเสาร์ที่ 16 กุมภาพันธ์ พ.ศ. 2556

Subaru Rex

Subaru Rex

The Subaru Rex, also known as Ace, Viki, Sherpa, 500/600/700, Mini Jumbo or M60/M70/M80 in various export markets, is a kei class automobile produced from 1972 to 1992 mainly for sale in Japan by Subaru, although it was also sold in Europe, South America, and the Caribbean. The Rex superseded the R-2 as Subaru's kei car, and has been available in commercial use versions as well as in a passenger car version. It underwent major changes in 1976, in fall 1981, and again in late 1986. The second generation Rex (1981–1986) also formed the basis for the larger Subaru Justy.
The name "Rex" comes from the Latin word for "king". In some export markets, the Sambar microvan has been marketed as the "Rex Combi".[1]

Subaru Sumo

Subaru Sumo

 

The Subaru Sumo, known as the Libero in European markets apart from the UK, Norway, and Sweden, and as the Domingo in the Japanese market, was a microvan produced from 1983 to 1998. In Sweden, it was known as the Columbuss, and in Taiwan the latter generation was marketed as the Estratto. It was also called the Subaru E10 and Subaru E12 respectively in some places, the names referring to the size of the engines. The Sumo shared many characteristics with the Sambar, except it had extended front and rear bumpers and a larger engine borrowed from the Subaru Justy. Because of these modifications, it didn't conform to kei car regulations, which stipulate the maximum dimensions of the vehicle and the maximum engine displacement requirements, which then determine the vehicle tax to be paid.
It was launched with the option of four-wheel drive and powered by 1.0- and 1.2-litre 3-cylinder EF engines based on those used in the Subaru Justy although in the van they were rear mounted. Somewhat unusual for a microvan, the 1,200 cc Sumo could be ordered with selectable 4WD, operated via a gear stick mounted button. In normal driving conditions, only the rear wheels were driven, as there was no central differential to allow highway driving in 4WD mode. In 1994, Subaru's Full Time 4WD was added to the options list with the ECVT transmission only and a viscous coupling. An oil cooler was installed on European versions to better facilitate light duty towing.
The Sumo was discontinued when the sixth generation Sambar was introduced, and the market that the Sumo was targeted at was refocused towards the Subaru Forester, which, in comparison to the Sumo, had permanent 4WD, a more potent 2.5 L boxer engine and increased cargo capacity. In Japan, the Domingo market segment is now served by the Subaru Exiga, which is capable of carrying up to seven passengers.
A more passenger-car-like Subaru Domingo high-roof van with 997 cc, later 1,189 cc engines and coil springs at the rear was added in October 1983. It had a length of 341/342.5 cm and a width of 143 cm. This vehicle would stay available well after the release of the next generation Sambar. In the export the smaller Sambar received a 665 cc engine and the vehicle was called Subaru 700 (length 322.5 cm).

Subaru Leone

Subaru Leone

The Subaru Leone is a compact car produced by the Japanese car manufacturer Fuji Heavy Industries from 1971 to 1994. The word "leone" is Italian for lion.
It was released as a replacement to the Subaru 1000 and was the predecessor to the Subaru Impreza. All Leones were powered by the Subaru EA boxer engine. Most cars were equipped with optional four-wheel drive.
Although released in Japan and some export markets as the Leone, for many years, this was the only vehicle sold internationally by Subaru where the smaller kei cars Rex, Vivio, R-2, 360 and Sambar were not sold or considered road legal. As a result in major markets such as Australia, Europe and North America, it was instead identified with a trim level designation, some of which included: DL, GL, GLF, GLF5, GL-10, and RX. This means the car is often referred to simply as the Subaru GL or the Subaru L-Series.

Subaru Justy

Subaru Justy

 

The Subaru Justy is a subcompact hatchback that has been sold by Japanese automobile manufacturer Subaru since 1984. Subaru manufactured the Justy itself from 1984 to 1994, then it has sold rebadged versions of other vehicles under the Justy nameplate. The company introduced the latest iteration, a rebadged Daihatsu Boon (second generation), at the 2007 Frankfurt Motor Show[1] with a 1 or 1.2 litre straight-3 engine, front/four wheel drive electronically controlled continuously variable transaxle, or 5-speed manual transaxle.
Originally designed and manufactured in Japan, the Justy was introduced to Japan in 1984. United States and United Kingdom versions followed in 1987 and all models received a restyling in 1989.
In the United States, only the Japanese manufactured models were sold and only from 1987 to 1994. The Justy received 4WD in 1988, and all models were equipped with Multi Port Fuel Injection late in 1992. A four-door model was also available from 1991 to 1994. A 1995 model was offered in Canada.

Subaru FF-1 Star

Subaru FF-1 Star

The Subaru FF-1 Star was a development of the original front wheel drive Subaru, the 1000. The FF-1 was marketed as the Star in the United States in 1970 and 1971 model years, and was replaced by the FF-1 G in 1972 but remained in production in some markets until 1973. There were coupe, sedan, and station wagon models available. This model only came with the EA-61 engine and four-speed manual transmission.

Subaru G

Subaru G

The Subaru FF-1 G (also sold as the 1100 and 1300) was a compact car from the 1970s, replacing the FF-1 Star. It was a front wheel drive vehicle with a typical Subaru EA61 or EA62 flat-4 engine. A fully independent torsion bar suspension and rack and pinion steering were impressive for the time. The inboard front drum brakes were an oddity. Also strange were the dual radiators - the car used only a small radiator (which was also the heater core) on starting, hastening warmup. Even in 1972, Subaru boasted about the foul-weather handling of their cars, and they were quite successful. Priced at just over US$2,000 and achieving 29 miles per US gallon (8.1 L/100 km; 35 mpg-imp), the Subaru quickly became a strong selling import car in the United States.

Subaru BRAT

Subaru BRAT

 The Subaru BRAT (an acronym for Bi-drive Recreational All-terrain Transporter) is a coupé utility version of the Subaru Leone,[1] built from the late 1970s into the early 1990s. Developed in Japan during 1977 at the request of the President of Subaru of America, the BRAT was designed on the basis of the company's four-wheel drive "Leone" station wagon.[2] It was first introduced for the 1978 model year and followed the concept of the Chevrolet El Camino and the Ford Ranchero.

Subaru Baja

Subaru Baja

 

The Subaru Baja (pronounced ba-ha) is a coupé utility (pickup), all-wheel-drive, four passenger, four-door, open-bed vehicle manufactured from 2002 to 2006 by Subaru and marketed for the 2003 through to 2006 model years. The Baja combines the handling and passenger carrying characteristics of a traditional passenger car with the open-bed versatility, and to a lesser degree, load capacity of a pickup truck. The Baja is named after Mexico's Baja California peninsula—home to the Baja 1000 off-road race.
The unibody design borrowed heavily from the existing mechanicals, platform and sheet metal of the Subaru Legacy/Outback wagon.[1] Production began on July 18, 2002[2] as a 2003 model at the Subaru of Indiana Automotive, Inc. factory in Lafayette, Indiana. One reason for the development of the Baja was to amortize the plant capital costs over more vehicles, therefore maximizing use of the assembly lines, partially due to the discontinuation of the Isuzu Rodeo no longer being manufactured at the Indiana location. The Baja also required little special accommodation at the under-utilized plant as it shared significant componentry with the Legacy and Outback.

Subaru Alcyone SVX

Subaru Alcyone SVX

The Subaru Alcyone SVX, also known outside of its home market Japan as the Subaru SVX, is a two-door grand tourer coupé that was sold by Subaru, the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries (FHI). Produced from 1991 to December 1996, it was FHI's first attempt to enter the luxury/performance car market. Its intention was to combine two seemingly contradictory elements—comfort and performance. The name "Alcyone" (pronounced "el-SIGH-uh-nee")[1] refers to the brightest star in the Pleiades star cluster, on which the Subaru logo is based.

Subaru XT

The Subaru XT is a 2-door coupé that sold from 1985 to 1991. The name Alcyone was used in Japan, the Vortex name was used in Australia and New Zealand, and the name XT (with the four-cylinder EA-82 engine) or XT6 (using the ER-27 six-cylinder engine), was sold in North America and Europe. All were available in front-wheel drive or four-wheel drive, depending on the year.
The Subaru XT was launched in February 1985 in the American market, followed by a June debut in Japan.[1]
The Alcyone name comes from the brightest star in the Pleiades star cluster, on which the Subaru logo is based.
The XT range was replaced by the Subaru SVX in 1992.

Subaru R-2

Subaru R-2

The Subaru R-2 was a kei car manufactured by Subaru from 1969 to 1972. The R-2 was a full model change of the popular Subaru 360, but with an updated appearance and increased interior space. The R-2 appeared approximately one year before the Honda Life, Daihatsu Fellow Max and Suzuki Fronte kei cars, however, it continued to use the powertrain setup from the Subaru 360, which was the EK33 air-cooled 2-cylinder engine installed in the back, which is the inspiration for the name of the vehicle. It appeared around the same time as the second generation Mitsubishi Minica.
When the car was introduced February 8, 1969, Subaru took 25,000 orders for the car in one month.
In the early 1970s, the Japanese government enacted legislation to reduce emissions, which prompted Subaru and other manufacturers to upgrade engines that were air-cooled and using a two-stroke engine implementation. On October 7, 1971, the Subaru engine was upgraded to a two-stroke water-cooled engine, called the EK34 series engine, but the retrofit was hastily done, and was better achieved with the new 1972 Subaru Rex, which was available with both 2- and 4-doors. A styling upgrade was accomplished on the water-cooled R-2, adding a faux grille to the front of the vehicle that had no function other than a more modern appearance, as well as a corporate identity to the all new compact Subaru Leone.

 

Subaru 1000

Subaru 1000

The Subaru 1000 was the first front wheel drive Subaru produced by Fuji Heavy Industries that was in the Japanese government "compact car" classification starting in 1966. Previous Subaru models such as the Subaru 360 and the Sambar had been rear-engined, rear wheel drive kei cars.
It was the first production Subaru to use a boxer engine.
In 1960, Subaru management decided to introduce a successor to the prototype Subaru 1500 with a new code name "A-5" with a four-cycle air-cooled horizontally opposed four-cylinder engine displacing 1500 cc, driving the front wheels in a compact car platform. It was to have a double wishbone front suspension. Due to FHI's limited resources, the car wasn't produced. The Subaru 360 was selling at the time but Subaru wanted a car that could comfortably carry four passengers without a cramped compartment, that would appear to be an alternative to the Toyota Publica, the Datsun 110/210, the Hino Contessa, and the Mitsubishi Colt 600. Subaru also wanted to reduce engine noise by placing the engine up front and improve interior space by implementing front wheel drive, thereby eliminating a centrally mounted drive shaft powering the rear wheels, and utilizing an independent suspension at all four wheels. The only other Japanese company to use an air-cooled, horizontally opposed engine at the time was in the Publica, and the Toyota U engine.
In 1963, Subaru tried again, with a new project code "A-4", with a smaller 923 cc engine, front wheel drive, and an overall length of 3,885 mm (153.0 in), a wheelbase of 2,400 mm (94 in), a front wheel width of 1,230 mm (48 in) and a rear wheel width of 1,220 mm (48 in), weighing 500 kg (1,100 lb). It made it towards production status and was changed to production code "A-63" and was eventually introduced as the Subaru 1000. To address space efficiency and a quiet operation with minimal vibration, the engine was developed as a water-cooled engine instead of the original intent of air-cooled in the "A-5" concept.
The Subaru 1000 was formally introduced on October 21, 1965 at the Hilton Hotel Tokyo, now known as the Hotel Tokyu Capitol. It was shown at the 12th Tokyo Motor Show Sunday October 29 later that year. It was available for purchase May 14, 1966 with a national release in Japan in October 1966. Its model code was A522. The two-door sedan, model A512 was introduced February 15, 1967, with a four-door van released September 14, 1967.
These cars featured a unique water-cooled, horizontally opposed four-cylinder engine, with overhead valves operated by pushrods. Subaru engineers examined Porsche, Volkswagen and even Chevrolet Corvair and thought it would be nice if this type of engine is combined with front wheel drive system. The neck in proceeding the mechanism was the vibrations from universal joints, but in collaboration with the bearing maker Toyo Bearing (now known as NTN), the epoch-making "double offset joint" was invented. Modern Subarus still make use of horizontally opposed four-cylinder engines, albeit of a much greater capacity and with more modern overhead-cam-driven valves.
As was typical of early front wheel drive cars, the 1000 featured inboard drum brakes up front to reduce unsprung suspension weight and an easier implementation of an independent front suspension (but atypically Subaru would retain this unusual design into the seventies). Other unique features of the 1000 were a lack of a heater core, the heating system took its warmth directly from the radiator, and a hybrid suspension system that used torsion bars in combination with coil springs (much like the front suspension of the Subaru 360). The 1000 was superseded by the 1100 (also known as the Subaru FF-1 Star in the United States and in other export markets) at the start of the seventies.
By March 1969, Subaru had produced over 4,000 units as an alternative to the Toyota Corolla series KE10 (introduced in 1966), and the Nissan Sunny series B10.

 

Subaru 1500

Subaru 1500

The first vehicle built by the automotive division of Fuji Heavy Industries was called the Subaru 1500, with the development code-name of P1. The prototype used a monocoque body structure, with an independent front wishbone suspension and a rear leaf spring suspension with three plates and a live rear axle.
The 1.5 litre four-cylinder OHV engine, code named "FG4A" was sourced from Peugeot from the Peugeot 202, and built by Fuji Precision Technology, later known as the Prince Motor Company. The FG4A engine was related to the Prince GA4 with some modification. The 1500 has a similar appearance to the Peugeot 404. Later a different engine was developed in-house by Fuji Heavy Industries, code named "L4-1" which was also a 1.5 litre OHV engine, that was 20 percent lighter than the previous engine used. The "P-1" was water-cooled and used an four-cylinder inline engine.
Only 20 "P-1"'s were built, with 11 vehicles using the "FG4A" engine. Six units were provided to the Isesaki Ota Honjo taxi company for private testing, with successful results.
It was Subaru's first (and until the introduction of the BRZ in 2012, only) FR vehicle.

 

Subaru 360

Subaru 360

 

The Subaru 360 was the first automobile mass-produced by Fuji Heavy Industries' Subaru division. A number of innovative features were used to design a very small and inexpensive car to address government plans to produce a small "people's car" with an engine no larger than 360 cc when most in Japan could not afford a car. The body size and the engine capacity were designed to match within Japan's kei car regulation. Nicknamed the "ladybug" in Japan, it was one of Japan's most popular cars, and among the smallest cars in the world to attract a significant following. It was a significant step up from microcars such as the Iso Rivolta Isetta as the first kei car that had four wheels and room for 4 passengers. 392,000 units were produced in Japan from March 3, 1958 to 1971. Production ended for the 360 and was replaced by the Subaru R-2.
The car's name was derived from the size of the 356 cc engine. In 1961 the 360 saw a competitor called the Mitsubishi 360, the Daihatsu Fellow in 1966, and the Suzuki Fronte in 1967.

 

Hōkago no Pleiades (Original net animation)

Hōkago no Pleiades (Original net animation)

Subaru launched an animation series Hōkago no Pleiades (放課後のプレアデス Hōkago no Pureadesu?, lit. 'After School Pleiades') developed jointly with Gainax. The 4-part mini episode series was released on YouTube on February 1, 2011. It featured a magical girl plot with Subaru as a leading protagonist.

 

Marketing efforts

Marketing efforts

 

In the 1970s, the company decided to expand its model range from small kei class vehicles like the Rex and Sambar and begin to develop larger, mainstream passenger cars like the Leone, and when Subaru continued in their efforts, and introduced the Legacy in 1989, it was a sales success and a new direction for the company. Subaru decided to offer more products due to the Plaza Accord agreement of 1985 which made the value of the yen stronger in exchange rates to the dollar, which had an effect on Subaru sales in the USA. The creation of the Legacy was influenced by Subaru's desire to compete with successful Japanese carmakers Toyota, Nissan and Honda, and the Legacy was targeted against the Camry, Stanza, and Accord. The Legacy was considered mainstream in its appearance and a departure from previous vehicles, which had earned a reputation of being "quirky". Subaru continued their new direction with the controversially styled Alcyone XT (1985), the GT six-cylinder SVX (1992), and the Impreza (1993).
From 1995 to 2000, Subaru ran a series of advertisements for the newly developed Subaru Outback which starred Paul Hogan as his "Crocodile Dundee" film character. The advertisements were intended to highlight Subaru's all wheel drive, and depicted the Outback in a number of rugged Australian locations. The tagline "the world's first sport utility wagon" was successfully used by Subaru, though the AMC Eagle had tried much the same idea, with less success in the 1980s.
Before the Outback was introduced, Subaru sold a badge engineered Isuzu Trooper in Japan as the Subaru Bighorn.
Some of the advertising slogans Subaru has used in the past include, "Inexpensive, and built to stay that way", "The World's Favorite Four Wheel Drive" (in the U.K.), "Plus on y pense, plus on a le gout de la conduire" (Literally: "The more one thinks, the more one has the taste (or desire, impulse, drive) of driving it") in French Quebec,[9] "We built our reputation by building a better car", "What to Drive", "The Beauty of All-Wheel Drive", "Think, Feel, Drive", and currently "Love. It's what makes a Subaru, a Subaru" in North America, "All 4 The Driver" in Australia, and "Uncommon Engineering, Uncommon Stability, Uncommon Roadholding, Uncommon Sense" in the UK.[10] "Confidence in Motion"
As a result of this refocused advertising campaign, Subaru products began to attract a following among the young and educated, who saw the car as a practical alternative to the SUV craze. Subaru has historically been popular in the Northeastern United States, as well as the Pacific Northwest. According to Automotive Lease Guide, Subaru ranked second place in vehicles that have the highest overall predicted resale values among all industry and all luxury vehicles for MY 2009.[11] The awards are derived after carefully studying segment competition, historical vehicle performance and industry trends. According to a study done by J.D. Power and Associates, for the 2008 Customer Retention Study, Subaru ranked at 50.5%, which was above the national average of 48%.[12] Harman Kardon is currently the audio supplier for Subaru products worldwide.[13]